A journalist's writing a piece and wants background on you in the next hour. You send a website link, a separate bio document, three headshots over WeTransfer, and one of your project descriptions. They cobble it together at deadline.
A press kit PDF puts everything they need in one file.
Standard press kit content
Short bio (1-2 paragraphs), long bio (1 page), headshots in multiple sizes/orientations, project portfolio highlights, contact details, social handles, press quotes if you have them. Keep tone factual; press kits aren't sales documents.
Build in Word, export to PDF
Draft in Word with proper headings. Convert to PDF. For multi-component kits (headshots as separate files), build a master PDF and merge headshots converted from images into the back of the kit.
Compress strategically
Press kit PDFs should be under 10MB for easy email. Headshots are the heavy element — compress PDF at medium. For journalists who need high-resolution headshots for print, provide a separate download link rather than including 50MB images in the press kit itself.
Update annually
Press kits stale fast. Update annually at minimum — fresh bio, current projects, recent press. Version the filename clearly (`PressKit_2026.pdf`). Distribute the latest version on request; replace old versions on your website.
FAQ
Should I include rates in a press kit?
No — press kits are for journalists, not clients. Rates are commercial conversations.
How long should a press kit be?
4-8 pages. Beyond that, journalists won't read it all.
Should I include client logos?
Yes if relevant clients have public engagements with you. Check whether logo usage is permitted under your client agreements.
What about a video reel?
Link to it from the PDF. Don't try to embed video in a PDF — most clients struggle to play it.
A press kit beats five separate attachments. Build yours in Flint and journalists write you in faster.