You want to drop a logo from a PDF brand guide into a Figma project at any size, no pixelation. JPG won't cut it. PNG only goes so far. SVG is the answer — if you can get it.
When SVG works
If the PDF was made from vector source (Illustrator, Sketch, Figma export to PDF), the vector data is in the PDF. Converting to SVG preserves it. You get a real vector file that scales infinitely, edits cleanly, and stays small.
If the PDF was made from a scanned image, there's no vector data to extract — the PDF stores raster, and SVG conversion just wraps a raster image inside an SVG file. Pointless. Stick with PNG.
Check what your PDF contains
Zoom way in on the PDF. If edges stay crisp at 800% zoom, the content is vector. If it pixelates, it's raster. Vector content converts to useful SVG; raster doesn't.
Logos, charts, diagrams and icons are usually vector. Photographs and scanned documents are raster.
Convert via the format hub
Flint's convert hub outputs SVG when possible. Each PDF page becomes an SVG file. Open in Figma, Inkscape, Illustrator, or any modern web browser.
For heavily designed documents, SVG can preserve the layout structure too — text becomes editable SVG text, shapes become editable paths.
Text in SVG
Text-rich PDFs that convert to SVG include the text either as editable SVG `<text>` elements or as outlined paths. Editable text is preferable (smaller, accessible, searchable) but only works when the converter recognises the font properly. Outlined paths always work but lose searchability.
FAQ
Will my logo stay editable?
Yes — vector content carries across as editable paths. Open in Figma or Illustrator to edit.
What if the PDF is scanned?
Don't bother. SVG is for vector content; scans are raster. Stick with PNG or run OCR if you need text.
Does SVG support multi-page?
Not natively. One SVG per page is the standard output.
Can SVG hold images?
Yes — SVG can embed raster images. For a mixed PDF, the SVG holds vectors as vectors and rasters as embedded images.
Vector in, vector out. Convert your PDF to SVG for scalable graphics.